BBC property show causes interest in Cotswolds to skyrocket

Online searches for ‘Cotswolds properties’ exploded 714% in the UK on the 20th April, hours after the BBC Interior Design Masters semi-final episode in the Cotswolds aired.

The episode saw three semi-finalists tasked with designing luxury holiday homes in the Cotswolds, competing for a spot in the final with a chance to win a design contract with a luxury hotel.

There was a similar spike amongst tenants.

Searches for ‘Cotswolds rent’ increased by 629% in the UK on April 21st, the day after BBC aired the episode, and ‘Rent in cotswolds’ searches exploded by 766% in the UK at the same time.

Battling it out for the luxury design contract grand prize are finalists Print Designer and Illustrator Amy Wilson, 39, from Scotland, and Cheesemonger and Marketer, Banjo Beale, 36, also from Scotland.

A spokesperson for Evolving Home said: “We have seen big changes over the last few years, as the pandemic and surge in remote working has sparked a desire in people to leave big cities and escape to the country.

“The latest episode of Interior Design Masters has put the Cotswolds, an Area of Outstanding Natural Beauty, into the spotlight.

“Interior design lovers are always looking out for inspiration, and as we’ve seen from the latest online search trends, the latest episode of Interior Design Masters has inspired viewers to move to the local area to surround themselves with the same beautiful landscapes as shown on TV.”

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