Buy-to-let investors don’t want to be called landlords anymore

Most of the buy-to-let community view the term ‘landlord’ as dated and would prefer for the media to stop using the term.

Three in five (59%) told broker Mortgages for Business they wanted the British media to stop using the word “landlord”, with some (43%) preferring the term “Small Housing Providers”.

Gavin Richardson, managing director of Mortgages for Business said: “Sections of the media have vilified the buy-to-let community.

“The government has hammered them – think Theresa May’s 3% Stamp Duty surcharge and other tax deterrents.

“It’s got to the point where the buy-to-let community doesn’t want to be associated with the term ‘landlord’ anymore. The term carries much more baggage than it once did. No wonder the community wants a rebrand.”

Some parts of the US media, including regional divisions of NBC, have reportedly stopped using the word “landlord” due to complaints from the buy-to-let community.

Richardson added: “The majority of landlords are paying 40% tax on their rental income – plus stamp duty – which means the government is profiting hugely from Generation Rent. And to what end?

“Hammering landlords over the last five years has done first-time buyers no favours – research from Nationwide suggests first-time buyers now need to save a huge 113 per cent of their annual salary for a typical home deposit of 20 per cent!

“What would happen if we took landlords out of the housing equation? The impact on the property market would be significant and almost entirely negative.

“It’s not as if the government is pouring money into social housing – or making any progress on house building. Frankly, the government should be championing landlords and lauding their contribution to the housing sector – landlords are bailing the government out!

“On top of that, millions of Brits face a financial crisis in retirement by not putting enough money aside for their pension.

“Two thirds of employees aged 45 and over face poverty in old age unless they act soon. One in five Britons say they have no form of private or workplace pension.

“It is regularly drummed into us that we need to invest for a comfortable retirement. And yet, when people start building a nest-egg – investing in property to try to ensure they have an income for their retirement – they are reviled!”

Almost three-quarters of those surveyed (73%) said they felt “unfairly portrayed as this generation’s financial bogeyman”.

However 92% admitted this notoriety might not be entirely unwarranted.

Comments 5

  1. What a load of tosh! We manage in excess of 700 properties and have been letting property since 2001 and never once has a landlord said they would prefer to be called a ‘small housing provider’.

  2. Paul, not even landlords of tiny studio flats? I recall serving notices on leaseholders in which it referred to tenants ( a correct term of course) and one came back protesting they were not tenants but a long leaseholder. I had to explain it was purely legal terminology. So words do have meanings which are sometimes not desireable in people’s own minds. The term landlord has over the years become a little more sensitive and in particular the Government (and Shelter) have adversely impacted on this by annotating the word “Rogue” and in the minds of many the two words have become, perhaps, linked. I think this has had an impact as many have started to think all landlords are rogues. I nowadays use the words criminal landlords where they are criminals and Rogue Councils where councils are shown to act incorrectly, like Croydon and others who have been on the news for not maintaining their own rental portfolios to a decent and legal standard. Like policemen/woman higher standards are expected where they enforce against the rest of us. So when councils fail to meet the highest standards they must be regarded as rogues. As for rogue politicians who party when others are banned from it (by parliament), or abuse their power be it with expenses or other matters; they are IMHO rogues. Load of Tosh! I agree as is most of the stuff our snowflake society spouts on about nowadays, again IMHO. I must admit I am happy to be called a Landlord I am also happy to be known as a property owner if it makes my tenants feel happier. I could never accept “small housing provider” as alas I am no longer that small!

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