A tenant’s right group and estate agents have given a frosty response to ViewRabbit, which is a new service enabling agents to charge prospective tenants and buyers £30 to arrange viewings.
ViewRabbit has promoted paying for property viewings in order to weed out no shows.
However the firm is being criticised for arguably taking advantage of a hot property market, by enabling people to pay money to be one of the first to arrange a viewing.
Acorn, a community union set up to protect tenant rights, labelled it “exploitation, plain and simple”.
It went on to tell National World: “We strongly believe that buyers, tenants, owners and agents can benefit from evolving how agents get paid. Agents provide a service to two separate sets of people for one transaction.
“In the UK, agents need ways of being paid for their services that can shift ever so slightly between the supply and demand side of the market, depending on market conditions.”
NAEA Propertymark has also poured scorn on the idea, saying there’s no appetite among its representatives to charge people £30 to view properties.
ViewRabbit is the brainchild of former Savills estate agent Michael Riley.
Michael Riley, founder of ViewRabbit previously said: “We strongly believe that buyers, tenants, owners and agents can benefit from evolving how agents get paid.
“Agents provide a service to two separate sets of people for one transaction.
“How agents get paid around the world and what share is paid by whom, creates a huge difference in how owners and viewers are treated and therefore how agents are perceived.”