Which UK areas have the highest percentage of cash buyers?

In the same way the pound became a barometer for sentiment following the Brexit vote, the swap market is providing a verdict on the new government’s economic plan. In simple terms, swap rates have risen because financial markets believe the Bank of England will have to raise rates more aggressively to contain inflation following the tax cuts announced in last month’s mini-Budget.

That matters to households because fixed-rate mortgages will also increase. More than 95% of mortgage lending since 2019 has been on a fixed rate. And it matters to the government because if people are paying notably higher mortgage costs, this would overshadow its tax giveaways and hurt its chances at the next election.

It is a chain of logic that makes the current situation feel untenable. Recent jitters in the gilt market have piled further pressure on the government. The five-year swap rate was almost 5.5% last week, which compares to 3.9% in mid-September.

Higher lending rates have so far led to mixed fortunes in the housing market. Anyone coming to the end of a fixed-rate term or buyers with a lapsing mortgage offer are at the sharp end of what is taking place. As more buyers come up against the reality of monthly mortgage bills rising by hundreds of pounds, the financial pain will spread through the housing market.

Against a backdrop of rising borrowing costs, one variable to consider will be housing equity. Cash buyers and those using low levels of debt will be comparatively less exposed to the vagaries of the mortgage market. Buyers in outer London and parts of the south-east areas have typically relied most on mortgage debt in the UK, an analysis of Land Registry data since 2011 shows. Cash buyers have accounted for less than 20% of sales in areas including Barking and Dagenham, Slough, Thurrock, Dartford and Waltham Forest. The UK average was 31%.

Top 10 Local Authorities Region % Cash Sales (Jan 2012 to May 2021)
North Norfolk East of England 58.7%
East Lindsey East Midlands 56.5%
Rother South East 54.5%
Isle of Wight South East 54.0%
Ceredigion Wales 53.8%
Torridge South West 52.7%
Scarborough Yorkshire and The Humber 52.0%
West Devon South West 51.3%
Argyll and Bute Scotland 51.1%
Kensington and Chelsea London 51.0%


Bottom 10 Local Authorities Region % Cash Sales (Jan 2012 to May 2021)
Harlow East of England 18.4%
Hillingdon London 18.4%
Rushmoor South East 17.2%
Lewisham London 15.9%
Crawley South East 15.6%
Waltham Forest London 15.5%
Dartford South East 15.5%
Thurrock East of England 14.7%
Slough South East 14.6%
Barking and Dagenham London 12.6%

Source: Knight Frank

Meanwhile, the list of areas where cash buyers are most prevalent has a distinctly second-home feel and is topped by the coastal areas of North Norfolk (59%), East Lindsey (57%) and Rother (55%).

Inside the capital, Kensington & Chelsea (51%), the City of London (47%) and Westminster (46%) have led the way for cash buyers over the last decade.

“The more equity that flows into and is already inside a particular housing market, the lower the level of financial distress,” said Tom Bill, head of UK residential research at Knight Frank. “Downwards price pressure will be felt everywhere but some locations will be more insulated than others.”


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